Marketers use a variety of metrics to collate, crunch, and calculate how their content performs in social media. Metrics such … Continue reading Is Your Social Media Content as Popular as You Think?The easiest metrics to gather may be the most deceptive. Never confuse social media distribution with content effectiveness.
Since the early days of social media, ordinary people have been creating quality user-generated content. Brands were not far behind … Continue reading A Marketer’s Guide to User-Generated Content Rights and Ownership | Convince and Convert: Social Media Strategy and Content Marketing Strategy
Without content, your entire social media program devolves into a litany of self-promotional back pats. And guess what? If every … Continue reading Content Marketing Consulting | Convince and Convert: Social Media Strategy and Content Marketing Strategy
Everyone is on the same page: strategies are no fun. They’re time-consuming, they’re demanding and they’re a whole lot of … Continue reading 3 Signs You Don’t Have a Social Media Strategy | Social Media Today