What Is Content Marketing? – Copyblogger –

Listen. If you are even remotely connected to the business, marketing, and advertising world, then you’ve probably heard the phrase “content marketing.”

You’ve at least been exposed to it through:

Blogs
Podcasts
Videos
Search engine optimization
Email autoresponders
White papers
Copywriting
Social media
Landing pages
Continue reading “What Is Content Marketing? – Copyblogger –”

Is Your Social Media Content as Popular as You Think?The easiest metrics to gather may be the most deceptive. Never confuse social media distribution with content effectiveness.

Marketers use a variety of metrics to collate, crunch, and calculate how their content performs in social media. Metrics such … Continue reading Is Your Social Media Content as Popular as You Think?The easiest metrics to gather may be the most deceptive. Never confuse social media distribution with content effectiveness.