Internet culture has officially cracked into the typically dull pageantry that is the United States presidential election.
As spotted by Time’s D.C. editor Ryan Beckwith, theHillaryClinton.com 404 message –– the page you see when you try to access an address on the site that doesn’t exist –– shows a cute Clinton family portrait taken with Donald Duck. The note below it reads “Oops, that link wasn’t what it was quacked up to be.”
The pun is clever and the picture is a smart way to sneak in some Bill and Chelsea. But above all, the amusing joke-out-of-an-error-message easter egg is Internet-culturally aware.
Whether it’s the GIF-fied 404 from Bloomberg’s trendy new website, or the dinosaur mini-game that Chrome offers when a site can’t be loaded at all, the type of meta entertainment that your average Internet surfer expects out of brand or service sites has now become a part of being online.
As more candidates from each of the main parties jump into this quickly intensifying race for the White House, we have to wonder whether campaign teams will take as much interest in Web fun as Hillary’s has. Just imagine the possibilities.