Content Marketing – The Free Beginner’s Guide from Moz

Looking to level-up your content game? The free Beginner’s Guide to Content Marketing from Moz has you covered.

Welcome to the
Beginner’s Guide to Content Marketing

You’ve heard the buzz. “Content is king,” they say. “Content is everything,” even. In all of the attempts to get you to read about content marketing, publishers everywhere have injected so much hyperbole and hearsay that it’s hard to discern the real advice from the cruddy clickbait that isn’t worth your time. We say enough with the crud!

We created this guide to be an easy-to-digest and reliable reference for all aspects of content marketing, whether you’re just getting started or are part of an expert team that’s simply looking to review its fundamentals. From finding the right team and coming up with ideas that’ll resonate with your audience to successfully promoting your content and scaling your content efforts up over time, we aimed to create a holistic look at the field of content marketing. We even threw a cartoon at the top of every chapter to keep things light-hearted. (That’s Carl the Content Cat at the top of this page, and you’ll get to know him and his boss, Boss Penguin, fairly well.)

Best of luck with your content efforts; we hope you find the guide valuable!

Get Started

Chapter list

Chapter 01

What Is Content Marketing? Is It Right for My Business?

Chapter 02

Content Strategy

Chapter 03

Content and the Marketing Funnel

Chapter 04

Building a Framework and a Content Team

Chapter 05

Content Ideation

Chapter 06

Content Creation

Chapter 07

Content Promotion

Chapter 08

Analysis and Reporting

Chapter 09

Iteration, Maintenance, and Growth

Special thanks to Isla McKetta for writing the lion’s share of the guide, to Trevor Klein for writing a couple of chapters and wrangling the project, to Derric Wise, Kevin Engle, and Abe Schmidt for their fantastic illustrations (and for bringing Carl the Content Cat to life!), to Lisa Wildwood for her keen editing eyes, and to Ronell Smith and Christy Correll for their additional reviews.


Source: Content Marketing – The Free Beginner’s Guide from Moz

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