Good insight into Australia’s social media marketing business landscape. In case you are thinking of launching a product or service there, then this report is for you. Thanks to fellow blogger
Social Media Report 2014 wrap up.
Many social media marketers have been taught not to overtly sell on social media, but instead to engage more on a conversational level where the consumer can also participate in the conversation. The Sensis report rebelled this belief and instead showed that most consumers are interested in receiving offers, incentives and giveaways instead of having a two-way conversation with the brand or business.